The Ride For Roswell 2019

L&M's Biking for Barb

Riding for Roswell means many things to many people, and most of us have a personal reason to ride. For Matthew Burwick that reason is his mother Barbara Burwick.


Barbara battled lung cancer while two of her four children were still in their teens. Barbara came up with the idea for Matthew to join the Ride for Roswell as a way for him to connect with others going through the same experience.  It was then that the “Biking for Barb” team was formed. Matthew is proud to say that since forming this ride team 16 years ago, every penny raised has gone to help those who cannot afford the treatments that Barbara was fortunate enough to receive and towards efforts of furthering cancer research.


Sadly in 2004, Barbara lost her cancer battle. Matthew continues to ride every year and looks forward to riding again this year alongside family, friends and colleagues to honor his mother’s memory and to support this amazing cause….and help find a cure once and for all.


L&M Financial is proud to join Biking for Barb and the fight against cancer!


In September 2017, L&M lost its longtime and beloved leader Gregg Lipsitz to esophageal cancer. 

Our L&M family rides in Gregg’s memory as well as in memory of other loved ones we have lost, and in honor of loved ones who are survivors!  


Whether you choose to join our team or to make a donation, you are making a difference in the fight against cancer. L&M will match up to $250 per rider/virtual rider on our team up to $12,500 of contributions.


L&M is excited partner with the Kids Just Want to Have Fun team!  L&M’s Biking for Barb will join their fundraising goal of $150,000 which raises money for Roswell’s Young Adult and Pediatric Programs. This partnership allows our riders to have their ride registration fee waived and to enjoy a catered party tent after the event. In addition, Kids Just Want to Have Fun will make a $100 donation to any L&M rider who raises over $500.

When registering for your ride enter the Promotional Code kidshavefun2019.


Thank you for your support!  Together we can make a difference and help save lives.

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